Public agencies are often the official source of information, and when searching for topics online, you can often find them on the first page of search engine results. These results define what the public understands about a particular topic. But how does this happen?
Currently, 85% of people looking for information online start their journey using a search engine. But with so many results, how can you make sure your site stands out? Do you know how people are finding your site and why they’re visiting? Are you leading the conversation for topics and keywords important to you?
During this webinar, website expert Mac Clemmens will discuss search engine optimization (SEO). Key take-a-ways include:
Attendees will leave with a self-check questionnaire that they can use to get their SEO score. You’ll also get a list of recommendations that you can share with the team that manages your website to make sure the public finds you and gets answers from your website.
Presented by Mac Clemmens, CEO of Streamline. Mac’s journey into SEO began when trying to promote a side business to become #1 worldwide for the term “beer label.” Since then, he’s found that the techniques used there are incredibly powerful for—yet almost never used by—public agencies, for which his firm designs software. Today Streamline operates and manages websites for over 580 special districts nationwide.
Co-presented by Maria Lara, Streamline's National Director. Maria focuses on District success by developing long-term relationships, creating a bridge between platform development and the user, and ensuring clients’ needs and expectations are exceeded. By working first-hand with clients, Maria hopes to increase their success by understanding the challenges faced and how Streamline can fix them.
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